Marron has everything to be a typical touristic shop — and yet, the locals go and recommend it. In addition to chestnuts and other regional products, it is also a coffee shop and a museum. Everything about it is special. This is not surprising, bearing in mind the owner abandoned his career as a journalist to devote himself entirely to his store.

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Marron sells a wide variety of regional products locally produced, usually only found at fairs across the country: The jam made by a lady known as Ti' Maria Teresa (aunt Maria Teresa), from the village of Vinhais; The award-winning regional honey "Parque de Montesinho"; the "Alto do Joa" wine — unusual, both in its production and its flavour; Liquors, cheeses and pastries. Also, it's no secret that some of the products for sale are imported — but equally good. When it comes to chestnuts, the choice is endless: marron glacés, chestnut cookies, chestnut puree, chestnut flour, chestnut cream, chestnut tea, chestnut drinks, and everything you can think of chestnut wise.

The shop itself is lovely: spacious and clean. In general, it has a higher quality compared to the usual regional product stores. It's well decorated, and there are some tables where locals have breakfast on weekends surrounded by well-organised shelving. Downstairs is the museum showing the different pots used around the world to roast chestnuts, various other chestnut related tools and a reading area.